Blog by Sperto Consulting

In 1962, Decca Records turned down The Beatles in what became one of the worst business decisions in history. Discover how Business Intelligence and AI can help organizations avoid similar mistakes by revealing long-term potential beyond short-term convenience.
Discover how Michelin transformed transportation and hospitality with bold marketing. Learn how modern cloud and AI tools can help you achieve the same impact today.
Discover how to reduce voluntary churn using CRM, automation, and AI. Personalization and predictive analytics are key to keeping your customers engaged.
Discover five powerful AI and cloud-based tools that can help you build a smarter, more efficient business from day one. Start lean, work smarter, and deliver better customer experiences.
Discover five AI-powered CRM platforms that help businesses improve customer relationships, automate support, and boost sales performance.
Discover how Dishoom's creative loyalty program illustrates the power of customer engagement over discounts and how AI and CRM systems can help replicate that success.
Discover how businesses can achieve breakthrough success by identifying competitor weaknesses and using CRM and AI to turn them into strategic advantages.
Learn the six essential steps your business can take to build digital literacy across teams using cloud platforms, AI, and expert support. Discover how Sperto Consulting helps drive transformation through training and technology.
Discover the top 10 challenges businesses in the Cayman Islands and the Caribbean face, and how cloud-based applications and AI can streamline operations and drive growth.
Learn how to build a stronger sales pipeline with proven prospecting strategies. Discover how AI and automation can enhance your outreach and improve conversion rates.
Discover how structure, consistent habits, and automation can drive sustainable sales success. Learn how Sperto Consulting empowers teams with cloud-based tools and AI.
Many businesses struggle with long wait times and frustrated customers. A disorganized call center can cost more than just time—it can cost customers. By implementing Zoho CRM and Zoho Desk, we helped transform a failing support operation into one of the top-performing centers in the company.
As departments set goals for the new financial year, the real challenge is not in the planning—it is in the execution. Misaligned goals can cause departments to work against each other, slowing progress and damaging morale.
Cloud-based process automation is more than a technology shift—it is a strategic advantage for growing businesses. From reducing operational costs to improving customer experience, we explore 10 key benefits that cloud automation delivers
Automation is no longer a choice. It is a strategic necessity. Manual processes waste time, introduce risk, and limit growth. Explore how cloud-based automation and AI can transform your operations.
Discover how CRM systems can transform customer relationships through automation, engagement, and intelligent communication. Explore proven strategies with Sperto Consulting.
In today’s economic climate, businesses of all sizes must take deliberate action to identify, monitor, and prevent fraud before it happens. Learn how to build a stronger fraud prevention framework with cloud-based solutions that reduce risk and improve operational integrity.
Learn about six common management mistakes small businesses make and discover how AI and cloud-based automation can correct them.
5 Basic Principles to Improve Business Performance
A business owner must prepare for growth and eventual success by focusing on five basic “P” principles...plan, people, prioritize, processes, and pace. When these are mastered, you’ll see a business headed in the right direction.