A recent conversation about a simple phone holder on a multi-million-dollar aircraft offered a compelling reminder. Despite the aircraft's high cost, the item that stood out most to passengers was inexpensive and user-focused. The lesson is clear: value often lies in thoughtful touches that improve the customer experience.
A similar insight came from the early days of the Eurostar rail link between London and Paris. Faced with competition from air travel, management initially invested billions in faster trains. While speed was achieved, it could not outpace the efficiency of flying. A marketing professional suggested that the true opportunity was not in reducing journey time, but in improving the journey itself. A small fraction of the budget could have provided Wi-Fi, larger seats, or quality refreshments.
What connects these stories is a core principle: before solving a problem, take time to define the right question. As Einstein once said, “If you gave me an hour to solve a problem, I would spend the first 55 minutes defining the question and the last 5 minutes solving it.”
How Entrepreneurs Can Apply This Insight Today
For today’s startups, this philosophy is more powerful than ever. Entrepreneurs do not need massive budgets or infrastructure to make wise investments. With the rise of cloud-based platforms and AI tools, it is now possible to build an agile, customer-focused business from day one.
Instead of focusing only on scale or speed, new businesses can ask: What kind of experience do we want our customers to have? Then, using modern technology, they can build that experience affordably and adapt as they grow.
Five AI and Cloud-Based Apps Every Entrepreneur Should Consider
Zoho One
A complete suite of over 45 integrated apps covering CRM, finance, HR, marketing, and operations. Perfect for managing all aspects of your business from one platform.Notion AI
Combines project management, document sharing, and AI-powered writing assistance. Ideal for organizing business plans, tracking goals, and collaborating remotely.QuickBooks Online
A cloud-based accounting tool that simplifies invoicing, payroll, and expense tracking. Great for small businesses looking to stay financially organized from the start.Zapier
Allows entrepreneurs to automate workflows by connecting apps like Gmail, Slack, Stripe, and thousands more. Saves time and reduces repetitive tasks.ChatGPT (with Advanced Data Analysis)
Provides AI-powered support for writing, research, strategy, and decision-making. A flexible tool for drafting content, analyzing data, and developing business ideas.
Start Thoughtfully, Grow Intentionally
Launching a business today means having access to powerful tools that enable smart, lean operations. By focusing on customer experience and leveraging AI and cloud-based solutions, entrepreneurs can avoid overengineering and invest where it truly matters.
To learn how Sperto Consulting can help your organization streamline operations through automation and AI, contact us today.