Innovation does not always require major technology shifts or heavy investment. In many cases, the smallest and most unexpected ideas deliver the greatest impact. Two elevator stories show how a change in perspective can transform the way people experience a service or solve a problem in ways that are both simple and effective.
Elevator Story 1: Creating a Memorable Experience
At the Lidmar Hotel in Stockholm, guests discover something unusual when stepping into the elevator. Alongside the standard floor buttons is a second control pad with music genres like Funk, Motown, R&B, and Rock. Guests can choose their preferred soundtrack for the length of their stay.
The feature cost less than $1,000, yet it delivers a unique experience that guests remember. Nearly everyone who learns about the option tries it. The hotel creates a point of difference in a competitive market by focusing on one small detail that delights customers.
Elevator Story 2: Redefining the Problem
In a large office building in the Midwest, employees grew frustrated with slow elevators and sent frequent complaints. The elevator provider suggested a complete mechanical overhaul at a cost of more than $1.7 million. Before moving forward, leadership asked a different question: was the problem really speed, or was it boredom?
Instead of replacing the machinery, the building installed floor-to-ceiling mirrors inside the elevators. Passengers suddenly had something to do while riding. They could check their appearance, observe others, or start a conversation. The complaints disappeared immediately without the need for costly upgrades.
The Common Thread: Innovation Through Perspective
Both examples highlight that innovation does not always come from technology or large projects. It often begins with reframing the challenge and focusing on how people experience the situation. The hotel used music personalization to make the ride enjoyable. The office building used mirrors to turn frustration into distraction. Each solution was simple, yet highly effective.
“Innovation distinguishes between a leader and a follower.” – Steve Jobs
Applying This Mindset to Business Automation and AI
The same principle applies to business operations. Modern automation and AI tools help organizations streamline workflows and improve experiences without requiring massive system overhauls. By starting small and focusing on what matters most to employees, customers, and partners, companies can see immediate value while building a foundation for larger transformation.
Here are five cloud-based AI applications that can help organizations approach challenges with this mindset:
- Zoho Creator – Build custom automation solutions without heavy development costs.
- Zapier – Connect applications and automate tasks quickly.
- UiPath – Eliminate repetitive manual processes across systems.
- Notion AI – Improve collaboration and knowledge management with intelligent features.
- Microsoft Power Automate – Streamline processes within Microsoft tools and beyond.
To learn how Sperto Consulting can help your organization streamline operations through automation and AI, contact us today.